The product Pepsi Cola Essay Example | Topics and Well Written Essays - 1000 words

The product Pepsi Cola - Essay Example The advertisement was a well thought of product promotion strategy. Management was preparing for a great start. It is fit and proper to discuss first on the short historical background of how Pepsi came to be – its founder and short origin, and how it got its name, up to the present time where it has survived through the times and has taken a new name and role in the beverage business. Pepsi Cola was first invented or introduced by Caleb Bradham in the late 1800s or early 1900s in his pharmacy. The term â€Å"Pepsi† comes from pepsin, an enzyme which aids digestion and was also a popular ingredient in early soft drinks, while the term Cola was based on the African kola nut or caffeine. Pepsi Cola then tasted pretty close to the already popular â€Å"Coca-Cola†, although Caleb’s drink, Pepsi Cola, didn’t contain either the kola nut or any caffeine. (Soda Museum) The term â€Å"Pepsi† is an indicator. One of Pepsi-Cola’s earliest known a dvertisement is found in Feb. 25th, 1903 New Bern Daily Journal, which says that â€Å"It aids digestion.† This is because of the pepsin content. Another newspaper ad produced in 1908 said: â€Å"Pepsi-Cola is an absolutely pure combination of pepsin – that’s what your stomach needs these days – acid phosphate and the juices of fresh fruits.† (Soda Museum) The promotional kick-off must be effective because at the start Caleb was selling 2,008 gallons of Pepsi-Cola syrup, and by 1904 he was selling 19,848 gallons a year, the same year he started bottling Pepsi Cola. A year later, he also began selling Pepsi-Cola Bottling franchises, and by 1910 he had 280 bottling franchises and covered at least 24 states. By 1907, he was selling over 100,000 gallons of syrup a year, and in 1915 Pepsi-Cola Corporation had assets of over $1,000,000. (History of Pepsi-Cola.) Judging by the flow of events in the early years of Pepsi, the product and the accompanying ad vertisement proved effective.